Articles
Notes on infrastructure, security, and performance, written by the engineers who operate the systems described in them. We publish when we have something specific to report rather than on a schedule.
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Most Marketing Websites Do Not Need a CMS
A typical small business site loads dozens of requests and one to two megabytes of resources to deliver a headline and four paragraphs. Page builders make it worse, collaboration no longer requires an administrative interface, and where a CMS is genuinely warranted it belongs behind a cache or compiled to static rather than serving visitors directly.
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How We Got a Perfect 100 Lighthouse Score
Reaching 100 meant removing every piece of third party code, and the largest single penalty came from Google Analytics. Google's own auditing tool, in Google's own browser, penalizing Google's own script. How we isolated it, and the honest options once you know what it costs.
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What Actually Makes a Website Slow
Most slow sites are slow for the same few reasons, and they are rarely the ones the team has been working on. Images, third party scripts, render blocking resources, web fonts, and a server doing work it should not do, ordered by what actually costs you time. Plus the common optimizations that are not worth doing.